Author: Annie Qureshi

  • The Injury Claims Industry Highlights How We Can Use Big Data For Law

    The Injury Claims Industry Highlights How We Can Use Big Data For Law

      The field of litigation has undergone tremendous changes over the years. Advances in technology have played a major role. Big data for law is one of the most influential changes. The American Bar Association and National Law Journal have both highlighted some of the ways that big data is changing the future of the…

  • Driving Web Sales with Big Data and Personalization

    Driving Web Sales with Big Data and Personalization

    Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional. We have moved from the era of not knowing how to use big data to having way too much data, and having to narrow it down to what we really need out of everything available. What…

  • How Artificial Intelligence Makes Today’s Email Marketing Smarter

    How Artificial Intelligence Makes Today’s Email Marketing Smarter

      When it comes to new technologies in email marketing, everyone’s attention is caught by artificial intelligence (AI). The talks about marketing teams replaced by robots in the near future make people feel a mixture of jitters and excitement. The majority of email marketers can only guess what are the potential implications of AI on…