Category: Big Data
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3 Ways Big Data Improves Customer Reach and Growth for Retail Businesses
The retail industry has always relied on information for prosperity. In times before technology, the most successful shop owners were the ones that knew their customers personally. When customers walked into the shop, the owner was right there to make them feel special. They were able to address the customers’ individual needs, and make…
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Less Than Half of Enterprises Use Encryption Technology Consistently: Is Your Company One of Them?
Big data security practices take many forms. It’s up to you to choose encryption strategies that protect not only your corporation but your consumers as well. Unfortunately, even if you think you’re doing your due diligence, the odds are high that you’re falling short. Could your biggest security vulnerability lie in operational oversights? Here’s…
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What will Data Analytics do for Your Growing Business?
If you have been waiting for your business to get a little bigger before you start using data analysis to make decisions, wait no longer. Data is all around us in this digitally driven world today, and companies need to use it to grow, and stay ahead of their competition. Small businesses benefit just…
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Once financially beneficial data is turning on companies that collect it
There was a time when data collection was a lucrative practice for companies. That was due to the understanding that the more a brand knows about its target market, the easier it is to address those people and meet their needs. However, recent cyberattacks have made companies think more carefully about whether it’s worthwhile…
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Can blockchain solve the riddle of big data regulations
Like many of the technological shifts of the past two years, the world of big data has marked a paradigm shift in how information is collected and stored across the world. Not surprisingly, legislation has fallen behind technology in this regard, but it’s aiming to catch up with the latest round of EU regulations,…
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Big Data Visualization: Changing How You See Data
Big data is revolutionizing the way businesses gather and analyze data. Ultimately, it is optimizing the speed and efficiency of the decision making process. While advanced analysis tools bolster the information gathering and analysis of data, purely numerical models can be difficult for anyone who isn’t an IT guru to read. Visualization tools take…
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5 Challenges Brands and Marketing Agencies Face with Data in 2018
The rapid pace of technological innovation and the sudden emergence of Big Data has left a lot of marketers feeling left behind. In less than a generation, the marketing industry has shifted in a way nearly unprecedented in its entire history. It has gone from a largely intuitive or psychological art to being heavily defined…
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Easily Choose Between On-premises Data, Colocation & Cloud
When it comes to data storage and management, it is true that you have options. You can go for on-premise data storage and management, use Colocation services or a cloud services provider. Each of these has its own advantages and disadvantages. The choice you make will be greatly influenced by your own business needs. It…
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Are Companies Ready to Implement GDPR-compliant Data Protection?
Much has been said about the potential onslaught of the European Commission’s General Data Protection Regulation, or GDPR. Although the critical survival steps that you’ll need to follow to get compliant have been covered, there’s a big difference between identifying the need and actually addressing it. Are companies truly prepared? If you’re like most businesses,…
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How Big Data Can Help Protect Against Cyber Security Breaches
Growing up, we’ve been told to never give out your social security number, and to keep important details like banking information or your driver’s license number private. We’re told this because there’s always a risk of identity theft and other unfortunate scenarios. This may have been an easy task to do 15 or 20…