Category: CRM

  • The Rise of Chatbots (And Why Your Business Needs Them)

    It’s hard to believe we’re living in the year 2020. And while it may not quite be the space age that many predicted decades ago, it’s pretty cool nonetheless. We have cars that can park themselves, powerful computers that are as small as wristwatches, and robots that can do our business bidding for us. We’re…

  • Are These 4 Branding Mistakes Ruining Your CRM?

    Are These 4 Branding Mistakes Ruining Your CRM?

      Many seasoned marketers still remember using the Siebel CRM before the turn of the century. CRM tools have been around for a long time, but many marketers still failed to sync them with their branding strategy. A CRM is a very useful tool to manage customer relationships. IBM has found that CRM adoption rates…