Artificial Intelligence is the latest buzzword in marketing and it’s hard to live a day without hearing it at least half a dozen times. But what really is Artificial Intelligence?
Artificial Intelligence (AI) is a branch of computer science that theorizes and develops computer systems that can perform tasks that usually require human intelligence. These include but are not limited to speech recognition, visual perception and decision-making.
Research has shown that the possibilities for use and leveraging of AI are endless and it can serve a variety of functions in your business. As much of marketing is currently focused on digital, it is no wonder that AI has come to take a firm place in the field. As a result of this, AI can be used to improve your business or blog. Let’s take a look at some ways that AI has been used recently to increase traffic to a website or blog.
5 ways AI can be used to improve your business
Content Creation – Content marketing is currently one of the best strategies for many marketers and bloggers. AI allows you to access information on how persons consume and interact with the content on your website or blog. According to Jeff O’Brien, Head of Content Marketing at SolidEssay, it will help you to gather information and resources needed to create new content and identify trends that can help you make critical decisions for your blog.
Search Engine Optimization – In order for your website or blog to gain new visits, you have to be found. AI can be used, along with search engine optimization tools, to identify issues on your blog or website and suggest areas and ways for improving your search ranking.
Website creation – AI makes website creation easier and better by providing a fully optimized website or blog as the end result.
Real-time personalization – AI helps you to provide personalized messages, posts, recommendations, etc. for your blog or website, thus making your audience happy and more likely to continuously read your content.
Accessibility – AI can help to make your blog or website more accessible to persons who are visually-impaired or hearing-impaired. You can use AI-based tools to transcribe video, provide closed captioning or audio for your blog.
Your blog cannot survive without readers, so you have to employ several strategies to bring readers to your blog and to keep them coming back. Now that you know what AI is and a few ways it can be used for your blog or website, let’s look at some great AI tools you can use to grow your blog so you not only gain new readers but also keep the established ones coming back for more.
5 AI tools to grow your blog
Grammarly – Well-written blog posts grab their audience’s attention and make them crave more. In order to write a great blog post, you need a great writing tool. Grammarly is just that. It uses AI to identify grammar and spelling errors while also giving suggestions on how to improve the tone and style of your writing. No writer is complete without a tool like Grammarly.
Crayon – AI is used to track what the competitor is doing. It analyzes data from online sources, tracks the activity of your competitors’ websites and provides useful insight for your business. These can be used to help make meaningful business decisions about what to write, how to post and so much more. Be sure to try this tool for your own blog and see how much a difference it makes.
Uberflip – This is a great tool for analyzing your written content and cataloging it. It then uses this to recommend specific content to your audience based on posts they have read in the past. It is a great way to keep your readers engaged and coming back for more.
Pathmatics – Do you know how to find your audience online? Knowing this will better enable you to find and target them. If you don’t, try using Pathmatics. It uses AI to provide you with digital advertising information from brands, companies, etc. Use it to identify your competitors and keep track what they are doing, how they are spending their time, etc. It will also tell you how the audience is responding to the ads, thus enabling you to make informed decisions about your own advertising of your blog. Amanda Daniels, Chief Marketing Officer at ConfidentWriters, recommends using the information to identify companies or brands that you can align yourself with to get more readers to your blog or even guest blog on their platform. The possibilities for this are endless!
BrightEgde – This tool makes content production easier because it helps with tasks such as adding header tags, cross-linking and optimization. It tells you what types of content perform better and suggests ways to rank your written content so that your readers are continuously engaged. Measuring your ROI for your blogging has been made easy because of BrightEdge, so be sure to give it a try.
Blogging is a way to expand your knowledge and to grow, whether personally or professionally. Whether you do it as a hobby, side job or main job, your blog can only survive if it has readers and if it grows. The tools given are great, easy to use tools that will help you do just that. Be sure to give them a try.
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