Author: Rehan Ijaz
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25+ data driven tips for customer service teams to thrive [Infographic]
Customer expectations when it comes to customer service are getting higher every year, in fact, Microsoft reports that 54% of consumers report expecting exceptional customer service. This means that companies must know their audience, where and how they communicate and what platforms they use. For example, American Express reports that millennials will pay 21% more…
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Evolving Role of Big Data in Legal Evidentiary Procedures
Big data has had a profound impact on the field of law. Some of the changes data has created have been overwhelmingly positive. However, Caryn Devins and two of her colleagues at Cornell point out that other changes have been more ambiguous. They warn that big data is not as objective as advocates always…
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Are These 4 Branding Mistakes Ruining Your CRM?
Many seasoned marketers still remember using the Siebel CRM before the turn of the century. CRM tools have been around for a long time, but many marketers still failed to sync them with their branding strategy. A CRM is a very useful tool to manage customer relationships. IBM has found that CRM adoption rates…
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13 smartest AI-driven apps for iOS and Android
As a child, I always used to dream about a personal electronic assistant which could keep up the conversation, wake me up, and remind me of everyday tasks. Today it becomes quite real, but not all of the AI apps have comprehensive functionality. In this article, I’d like to tell you about my personal…
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Savvy Brands in Developing Economies Merge Analytics and Influencer Marketing
Multinational companies have been investing more heavily in marketing analytics over the past few years. According to McKinsey, they have discovered that big data gives them a tremendous edge in developing more effective business strategies. However, most of the news stories about companies investing in big data surround around companies in the United States.…
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Looming Shortage of Cybersecurity Experts Poses Dangers to SMEs
The cybersecurity industry is facing a terrifying shortage. According to data from ISC, the global deficit of digital security professionals is 2.9 million. Sadly, this shortage is growing at the worst possible time. As the shortage of security experts widens, the threats of cybercriminals are becoming more severe than ever. The lack of cybersecurity…
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Top 10 cloud security training resources
Cloud computing skills are in high demand right now. However, on the down-side, statistics have shown that there is a shortage of cybersecurity professionals. Today, 40 percent of businesses are looking for ways to find employees who are qualified in this kind of computing. By 2019, there will be 1.5 million job openings and the…
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Fingerprint sensors are not the guarantee to privacy
Biometric authentication is the latest, shiniest toy for large tech companies, especially among manufacturers of smartphones. Technology like fingerprint sensors, iris scans, facial image recognition and voice recognition used to be the stuff of sci-fi movies. But now, thanks to companies like Apple, biometric recognition systems (especially finger scanning), are directing modern smartphones into…
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Is UX Important To Business Intelligence Analytics?
“Data is what you need to do analytics. Information is what you need to do business.”– John Owen A simple and effective user experience unfolded with clear and crisp user interface goes a long way in making the user happy and satisfied. Especially, when it comes to the world of business intelligence dashboards, a…
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Why enterprises should be investing in Cybersecurity
Cybercrime is a significant threat to businesses of all sizes. And not just larger corporations. It especially affects businesses that depend on computerized technology to conduct their daily business. So, investing in cybersecurity to protect your business and data from malicious cyber-criminals and hackers isn’t just desirable. It’s absolutely essential to maximize resistance against threats.…