Customer expectations when it comes to customer service are getting higher every year, in fact, Microsoft reports that 54% of consumers report expecting exceptional customer service. This means that companies must know their audience, where and how they communicate and what platforms they use. For example, American Express reports...
Author: Rehan Ijaz
Rehan is an entrepreneur and content strategist passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.
You can reach him at rijaz61@gmail.com
Big data has had a profound impact on the field of law. Some of the changes data has created have been overwhelmingly positive. However, Caryn Devins and two...
Many seasoned marketers still remember using the Siebel CRM before the turn of the century. CRM tools have been around for a long time, but many marketers still...
As a child, I always used to dream about a personal electronic assistant which could keep up the conversation, wake me up, and remind me of everyday tasks....
Multinational companies have been investing more heavily in marketing analytics over the past few years. According to McKinsey, they have discovered that big data gives them a tremendous...
The cybersecurity industry is facing a terrifying shortage. According to data from ISC, the global deficit of digital security professionals is 2.9 million. Sadly, this shortage is growing...
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Biometric authentication is the latest, shiniest toy for large tech companies, especially among manufacturers of smartphones. Technology like fingerprint sensors, iris scans, facial image recognition and voice recognition...
“Data is what you need to do analytics. Information is what you need to do business.”– John Owen A simple and effective user experience unfolded with clear and...
Cybercrime is a significant threat to businesses of all sizes. And not just larger corporations. It especially affects businesses that depend on computerized technology to conduct their daily business....