Mindblown: a blog about philosophy.
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How Big Data Improves Customer Segmentation Analysis For Email Marketers
A number of our contributors have discussed the role of big data in digital marketing. They have mostly focused on the benefits of using big data to bolster search engine rankings and squeeze a higher ROI out of social media marketing campaigns. However, there are other applications of big data in marketing as well. Email…
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Docker Image Security Requires a Layered Approach
Scanning for vulnerabilities in software components has become one of the most important aspects in software development. Whenever we consume a component, it’s crucial to the release process for us to ensure that it does not introduce any kind of a security breach or vulnerability. Whether we are using Maven, NPM or any other technology,…
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“Can My Business Survive Big Data?” 3 Tips So You’ll Never Have To Worry
Have you ever nervously asked yourself, “can my business survive big data?” Over the last few years, countless business owners and entrepreneurs have. “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” (Jim Barksdale, former Netscape CEO) Just the other day, I was having a…
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Big data: backbone of industrial revolution 4.0
We are on the verge of facing a new era of industrial revolution 4.0. Thanks to quantum computing, 3D printing, artificial intelligence, robotics and the Internet of Things making it possible to touch the new horizons of technical advancement. None of the above is possible without consuming and analysing, the abundant amount of data available from different sources.…
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25+ data driven tips for customer service teams to thrive [Infographic]
Customer expectations when it comes to customer service are getting higher every year, in fact, Microsoft reports that 54% of consumers report expecting exceptional customer service. This means that companies must know their audience, where and how they communicate and what platforms they use. For example, American Express reports that millennials will pay 21% more…
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Evolving Role of Big Data in Legal Evidentiary Procedures
Big data has had a profound impact on the field of law. Some of the changes data has created have been overwhelmingly positive. However, Caryn Devins and two of her colleagues at Cornell point out that other changes have been more ambiguous. They warn that big data is not as objective as advocates always…
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Are These 4 Branding Mistakes Ruining Your CRM?
Many seasoned marketers still remember using the Siebel CRM before the turn of the century. CRM tools have been around for a long time, but many marketers still failed to sync them with their branding strategy. A CRM is a very useful tool to manage customer relationships. IBM has found that CRM adoption rates…
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13 smartest AI-driven apps for iOS and Android
As a child, I always used to dream about a personal electronic assistant which could keep up the conversation, wake me up, and remind me of everyday tasks. Today it becomes quite real, but not all of the AI apps have comprehensive functionality. In this article, I’d like to tell you about my personal…
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Savvy Brands in Developing Economies Merge Analytics and Influencer Marketing
Multinational companies have been investing more heavily in marketing analytics over the past few years. According to McKinsey, they have discovered that big data gives them a tremendous edge in developing more effective business strategies. However, most of the news stories about companies investing in big data surround around companies in the United States.…
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Looming Shortage of Cybersecurity Experts Poses Dangers to SMEs
The cybersecurity industry is facing a terrifying shortage. According to data from ISC, the global deficit of digital security professionals is 2.9 million. Sadly, this shortage is growing at the worst possible time. As the shortage of security experts widens, the threats of cybercriminals are becoming more severe than ever. The lack of cybersecurity…
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