Category: Marketing
-
25+ data driven tips for customer service teams to thrive [Infographic]
Customer expectations when it comes to customer service are getting higher every year, in fact, Microsoft reports that 54% of consumers report expecting exceptional customer service. This means that companies must know their audience, where and how they communicate and what platforms they use. For example, American Express reports that millennials will pay 21% more…
-
Savvy Brands in Developing Economies Merge Analytics and Influencer Marketing
Multinational companies have been investing more heavily in marketing analytics over the past few years. According to McKinsey, they have discovered that big data gives them a tremendous edge in developing more effective business strategies. However, most of the news stories about companies investing in big data surround around companies in the United States.…
-
Successfully Target Audience Segments Using Big Data Insights
More and more in the modern market, consumers are demanding personalized shopping experiences from brands. Delivering what they want means tapping into big data and using the details you discover to create marketing campaigns targeted at a granular level. Take Advantage of Details Thanks to big data, you can now track every action your customers…
-
Data-Driven eCommerce Case Study: Cohorts and Segmentation
E-commerce is a rapidly evolving field. It is growing at a remarkable pace, largely due to the evolution of big data. Segmentation is one of the biggest advantages that it offers. At Metrilo, we analyzed, tens of thousands of ecommerce platforms from shopify to magento. I would like to share some insights of Merry Hiking…
-
Building a Big Footprint with a Small Firm: 3 Keys to Data-powered Advertising
You want to expand your brand presence, but doing so demands extensive outreach, and you’re not exactly a household name. Establishing a broader footprint is one of the most challenging obstacles you’ll face as an entrepreneur. You want to connect with new consumers and cultivate existing ties, but these are tall orders without the right…
-
How Artificial Intelligence Makes Today’s Email Marketing Smarter
When it comes to new technologies in email marketing, everyone’s attention is caught by artificial intelligence (AI). The talks about marketing teams replaced by robots in the near future make people feel a mixture of jitters and excitement. The majority of email marketers can only guess what are the potential implications of AI on…